Some aspects of PR are simply too high-risk or specialised for even the most capable in-house teams. Crises come in all shapes and sizes, and each one must be managed in its own unique way.
According to Freshfields Bruckhaus Deringer, because of social media, 1 in 3 crisis spread nationally - even internationally - within one hour. Yet businesses and brands take 21 hours on average to issue any form of response. By then, the damage is done.
No one can ‘control the narrative’ fully, but they can influence the way in which a crisis is reported provided the organisation is crisis-ready.
Our Crisis Management Readiness service proactively audits your organisation’s vulnerabilities and develops a bespoke, comprehensive crisis management playbook that includes key holding statements and stakeholder communication protocols.
When a crisis hits, speed and clarity are essential. Whether it’s a product failure, a social media storm, or unwelcome headlines, the way you react and respond can define your brand for years to come. We help organisations not only prepare for and navigate these possible storms but emerge stronger.
Our approach goes beyond firefighting. We draw on decades of experience to educate and empower your team; thereby, giving you the tools, confidence, and strategies to manage reputational threats effectively. From prevention planning to real-time response, we ensure your communications are measured, credible, and focused on restoring trust.
Why work with us:
Proven expertise: We’ve guided charities, schools, small businesses and corporates through high-profile crises - helping them protect their reputation and rebuild stakeholder confidence.
Empowerment through knowledge: We don’t just solve problems; we transfer our know-how so your team can handle future challenges with confidence.
Results that matter: Every action we recommend is designed to safeguard your brand and maintain trust where it counts.
Crisis readiness training: Equip your leadership and comms teams with practical skills to anticipate and manage reputational risks.
If a crisis was to strike tomorrow, would you be ready?