the personal branding myth all leaders must ignore
“You need to get yourself all over TikTok, Instragram, and YouTube to build a great personal brand!” Actually, you don’t.
why ai-generated press releases risk killing business reputations
Did you know that 1 in 3 businesses now use AI to write press releases, yet 1 in 5 admit they can’t get the media attention they want? That’s not a coincidence.
stop doing this if you want to grow your personal brand
Sharing your ‘whole self’ is the common mantra put forward by many so-called personal branding experts. But could it be doing your reputation more harm than good?
Is ‘thought leadership’ right for you?
Thought leadership status can never be claimed – it has to be earned. Key to achieving this is your ability to articulate and communicate your ideas and insights.
MarComs People launched as UK’s first PR knowledge transfer and skills development consultancy for in-house marketing teams.
MarComs People launched as UK’s first PR knowledge transfer and skills development consultancy for in-house marketing teams.
Why are businesses bringing their PR function in-house?
A growing number of businesses and brands are ending their PR agency retainers and bringing the PR function inhouse. Why is driving this decision?
Are SME in-house teams equipped to take on the role of their former PR agency?
Businesses are increasingly bringing their PR function in-house, but their success is dependent on investment in the skills, systems, and measurement that make PR effective and resilient.