Getting media coverage is harder than ever before. But too many businesses seeking to see their stories featured in their target publications are going about it all wrong. Here’s how to do it right.

How a thought leadership focused PR campaign gave this tech firm a strong foothold in two new sectors and generated $250,000 in new sales within weeks of launch.

When it comes to generating media coverage, there’s a hard truth many in-house teams face: it’s not easy. This isn’t because their pitches are weak; rather, they’re not striking the right notes in the right way.

Using the media to get your company in front of your target audiences is hard and time consuming. Whilst tempting to focus your PR outreach on high-profile media outlets with large audiences, this could be a waste of your time and budget.

If you treat your PR as a 'risk', you have a greater chance of securing the media coverage you want. To stand out means being brave - journalists and the media will reward you for it.

See how this executive entrepreneur transformed her personal brand from ‘industry player’ to a ‘leading industry authority’ on a national level, whilst boosting bottom line revenues at record pace.

Wireless Festival’s cancellation wasn’t bad luck - it was a foreseeable reputation and financial failure. Following an interview with METRO, Paul breaks down exactly where the PR strategy collapsed and what leaders should learn from it.

It is reported that 1 in 5 businesses who pitch their stories to the media actually achieve the coverage they want - most don’t generate any at all. There are some factors in-house teams cannot influence, but many more that they can.

This question comes up time and again, and the answers are endless. From distribution platforms to marketing media, monitoring providers, and the PR industry itself, guidance is often varied and contradictory. So, what is the best time to pitch your stories to the media?

We’ve spent decades doing PR for others - we also do it for ourselves too. As a specialist in personal and executive branding, MarComs People’s managing director has recently been interviewed by several of the biggest news networks for his views and insights on one of the biggest stories of the year so far - ‘Brand Beckham.’

Why high‑value expertise‑led content has become a strategic imperative for growth, trust, and market leadership.

Transforming the way your internal marketing teams does PR from it being a box-ticking activity to becoming a driver of brand authority is often down to this: adopting a value-first approach to your media storytelling.

“You need to get yourself all over TikTok, Instragram, and YouTube to build a great personal brand!” Actually, you don’t.

Did you know that 1 in 3 businesses now use AI to write press releases, yet 1 in 5 admit they can’t get the media attention they want? That’s not a coincidence.

Sharing your ‘whole self’ is the common mantra put forward by many so-called personal branding experts. But could it be doing your reputation more harm than good?

Thought leadership status can never be claimed – it has to be earned. Key to achieving this is your ability to articulate and communicate your ideas and insights.

MarComs People launched as UK’s first PR knowledge transfer and skills development consultancy for in-house marketing teams.

A growing number of businesses and brands are ending their PR agency retainers and bringing the PR function inhouse. Why is driving this decision?

Businesses are increasingly bringing their PR function in-house, but their success is dependent on investment in the skills, systems, and measurement that make PR effective and resilient.