This question comes up time and again, and the answers are endless. From distribution platforms to marketing media, monitoring providers, and the PR industry itself, guidance is often varied and contradictory. So, what is the best time to pitch your stories to the media?

We’ve spent decades doing PR for others - we also do it for ourselves too. As a specialist in personal and executive branding, MarComs People’s managing director has recently been interviewed by several of the biggest news networks for his views and insights on one of the biggest stories of the year so far - ‘Brand Beckham.’

Transforming the way your internal marketing teams does PR from it being a box-ticking activity to becoming a driver of brand authority is often down to this: adopting a value-first approach to your media storytelling.

“You need to get yourself all over TikTok, Instragram, and YouTube to build a great personal brand!” Actually, you don’t.

Did you know that 1 in 3 businesses now use AI to write press releases, yet 1 in 5 admit they can’t get the media attention they want? That’s not a coincidence.

Sharing your ‘whole self’ is the common mantra put forward by many so-called personal branding experts. But could it be doing your reputation more harm than good?

Thought leadership status can never be claimed – it has to be earned. Key to achieving this is your ability to articulate and communicate your ideas and insights.

MarComs People launched as UK’s first PR knowledge transfer and skills development consultancy for in-house marketing teams.

A growing number of businesses and brands are ending their PR agency retainers and bringing the PR function inhouse. Why is driving this decision?

Businesses are increasingly bringing their PR function in-house, but their success is dependent on investment in the skills, systems, and measurement that make PR effective and resilient.