Marcoms MD interviewed by ITV News, Reuters and others on personal branding and reputation
I have always advocated for PR people to do PR for themselves. After all, doesn’t it make sense for a business to buy from someone who believes in their own product? Having undergone the same process as our Executive Visibility & Personal Brand PR service, I recognised that aside from training and upskilling people in PR, my greatest interest is in personal branding - talking about and helping senior executives, business leaders, and high-profile people to achieve the profile they want for themselves.
This has opened up a plethora of opportunities to share my personal branding insights, views, and tips in the media both in the UK and overseas. Here’s the latest coverage I was able to generate and it revolves around a story many of you will be very familiar with - the Brooklyn Beckham saga.
I was interviewed for ITV News, Reuters, and Sunrise at 7 (three times) - Australia’s most watched breakfast news channel. Take a look:
ITV News: 'Brand Beckham': How damaging are Brooklyn's bombshell claims? (watch)
Reuters: Beckham family rift mirrors Harry's split with royal family (watch)
Sunrise at 7/7 News: Beckham family feud intensifies over blocked tell-all (watch)
Earlier in January, media opportunities arose around the story that rapper Nicki Minaj was facing a major threat to her reputation:
Mirror: One thing that could convince Trump to protect Nicki Minaj from MAGA drama (read)
Star: Donald Trump would help Nicki Minaj amid MAGA backlash but there's one catch (read)
In 2026, it is important that you give equal attention to your business brand and your personal brand - they each account for 50% of how your audience sees you.
We can guide you to achieve your personal branding objectives in just 8 weeks. Get in touch if you’d like to talk it through.