The current ‘attention economy’ combined with the rise in AI searches among customers and clients has made PR more important for businesses than ever. This service will boost your current PR efforts and make your business more discoverable on AI.

Percentage of AI search results via the likes of ChatGPT, Claude, Copilot, and Perplexity that originate from ‘earned’ media sources, such as online newspapers, magazines and other media outlets. (MuckRack, 2026)

89%

The PR Audit & Playbook is a focused, fixed-fee strategic engagement that assesses your current PR narrative and provides a comprehensive media map to identify the most valuable opportunities you are currently missing.

Each element of this service is aimed at building brand awareness and brand equity, shaping positive perceptions of your business, enhancing the profiles of your key people, and building trust by creating value that drives customer loyalty and commercial outcomes.

This service is provided in two phases:

Phase 1: Defining your media edge

• Competitor intelligence:

  We deliver real-time data on your competitors' current PR activity, revealing which narratives they are winning and where they are exposed.

• Media story blueprint:

  We identify the exact ‘type’ of stories your business owns that journalists are actively interested in right now, ensuring your content is always relevant and your prospects of media success are maximised

• Audience resonance:

  We create a Customer Persona Tool to help you instantly tailor your messaging to resonate with each target demographic; thereby, amplifying your impact

Phase 2: Building your authority

• Brand voice lock-in:

  We clearly define your organisation's core brand persona and tone of voice, ensuring consistency and credibility across all external communications

• Compelling content curation:

  We pinpoint your most impactful data, research, or strategic opinions - the ‘golden nuggets’ - most likely to compel journalists, customers, and key stakeholders to engage you

Phase 3: Tailored PR roadmap

The final deliverable is a tailored execution roadmap. This is literally a 30-page document that serves as a PR blueprint for you to refer to whenever you are planning a media outreach project (e.g. press release) or campaign (e.g. to raise awareness of an event or issue). It is bespoke to your business and includes the precise messaging, pitch angles, and step-by-step tactics required to secure high-impact earned media coverage.

Discover how to take your media presence to the next level.

Identify your media edge.

Develop the hooks that drive media interest again and again.

Be seen and perceived on a level playing field as your competition (and get ahead of them!).

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