The PR Audit & Playbook is a focused, fixed-fee strategic engagement that assesses your current PR narrative and provides a comprehensive media map to identify the most valuable opportunities you are currently missing.
Each element of this service is aimed at building brand awareness and brand equity, shaping positive perceptions of your business, enhancing the profiles of your key people, and building trust by creating value that drives customer loyalty and commercial outcomes.
This service is provided in two phases.
Phase 1: Defining your media edge
Competitor intelligence: We deliver real-time data on your competitors' current PR activity, revealing which narratives they are winning and where they are exposed
Media story blueprint: We identify the exact ‘type’ of stories your business owns that journalists are actively interested in right now, ensuring your content is always relevant and your prospects of media success are maximised
Audience resonance: We create a Customer Persona Tool to help you instantly tailor your messaging to resonate with each target demographic; thereby, amplifying your impact
Phase 2: Building your authority
Brand voice lock-in: We clearly define your organisation's core brand persona and tone of voice, ensuring consistency and credibility across all external communications
Compelling content curation: We pinpoint your most impactful data, research, or strategic opinions - the ‘golden nuggets’ - most likely to compel journalists, customers, and key stakeholders to engage you
The final deliverable is a tailored execution roadmap - literally a 30-page document - that equips your in-house team with the precise messaging, pitch angles, and step-by-step campaigns required to secure high-impact earned media coverage over the next 6-9 months.