Executive Visibility & Personal Brand PR.

In-house marketing teams are primarily focused on the company brand; they often neglect the senior team’s (c-suite, founder, managing director, CEO) professional identity. Yet research shows the personal brand of leaders is as influential (maybe more so) as the organisation they represent.

In fact, a report by Harvard Business Review stated that 50% of customer perceptions of a business are influenced by the personal brand of its key people.

We’ll work with your teams to develop a personal brand accelerator programme that positions your key people as genuine thought leaders revered by their peers and trusted voices in their industry. This comprehensive programme includes:

• Personal brand audit

• Signature story development focusing exclusively on their unique expertise

• Thought leadership content plan

• Media training

• Guidance on how to source live media opportunities and speaking engagements

• Insights into pitching expert opinion pieces to the media and securing high-profile bylines

This service has been developed for:

• Business leaders seeking to overhaul their personal and executive brand

• Newly appointed CEOs and Managing Directors

• Founders seeking funding, preparing for acquisition, or planning future flotation

• Leaders in high-growth or high-scrutiny sectors

• Senior figures needing to rebuild their reputations following a crisis