Executive Personal Branding.
Your personal brand will provide your business with a competitive and commercial advantage in your sector. It is no longer a vanity project - it is a critical business asset.
MarComs People is the only personal branding specialist in the UK that builds leader profiles in the national, trade, and broadcast media as well as on social media.
Duration:
12 months
Format:
In-person, virtual (Teams), email, and Loom
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Marketing teams focus most of their promotional attention and budgets on building the company brand.
That’s how it has always been, but it is not how businesses and brands get the ‘edge’ over their competition. To achieve this, their leaders must now take centre stage and become ‘the brand.’
In an economy where growth is slow, competition is fierce, and traditional marketing is losing its impact, business leaders can no longer rely solely on their company’s messaging to stand out.
Today’s buyers want to connect with people, not just products or services. They trust and are influenced by experts, not adverts.
They follow leaders with perspectives, not brands with carefully crafted slogans aimed at driving sales rather than creating trust and credibility.
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For your personal brand to deliver positive business outcomes, you have to move beyond a reliance on having an active presence on LinkedIn.
LinkedIn still has value, but it won’t make you more discoverable by your prospects, partners, investors, or buyers: You need to pivot your current personal branding strategy by boosting your AI footprint with a rich mix of thought leadership and media presence.
In fact, SEO and traditional search is being replaced by AI-driven searches using LLM platforms such as ChatGPT and Gemini. 89% to 94% of the results they generate originate from the national, regional, trade, and broadcast media (MuckRack, 2026; Cision, 2026), which is why PR spend is expected to double by 2027 (Gartner, 2026). This is where you must be if you want true industry influence and prestige.
Transform your personal brand from ‘industry player’ to a ‘leading industry authority.’
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A client once described our founder, Paul MacKenzie-Cummins, as “the thought leader on thought leadership” on account of the extensive amount of PR insights and opinion-led content he has shared consistently over the last 10+ years, and the frequency at which he features in the media.
Over the last 12 months alone, Paul has been interviewed, featured, and quoted more than 60 times in the media talking about personal branding and reputation management. They include:
Reuters
ITV
METRO
Daily Star
MailOnline
The Express
PRWeek
Drapers
Director
STYLIST
Weekly commitment from you:
35 minutes
Bespoke:
Yes
Ideal for:
C-suite executives, managing directors, founders and entrepreneurs
A Harvard Business Review report stated that 50% of customer perceptions of a business are influenced by the personal brand of its key people.
50%
The Personal Brand 12-Month Development Programme
This service has been developed for:
Business leaders seeking to overhaul their personal and executive brand
Newly appointed CEOs and Managing Directors
Founders seeking funding, preparing for acquisition, or planning future flotation
Leaders in high-growth or high-scrutiny sectors
Senior figures needing to rebuild their reputations following a crisis
Outcomes you can expect:
Heightened awareness and perception of ‘Brand You’ and the business you represent
Improved sales consolidation and lead generation
Enhanced customer trust and loyalty
Greater media presence and AI discoverability
‘Expert’ leader and industry authority status
Increased staff retention and talent attraction
Programme overview
We don’t just share our knowledge and guide you on the following, we will do the work for you and enable you to be seen, read, heard, and understood in the right way by the people who matter most to you and your business.
This comprehensive programme includes:
Comprehensive personal brand audit:
Digital footprint and reputation mapping, competitor and peer benchmarking, sentiment analysis and authority scoring, opportunity gap assessment, Board‑level report and positioning recommendations.
Signature story development and value proposition:
Developing your ‘origin’ story, homing in on your style, values and traits, crafting key messages for each audience group, and creating a media-ready bio - all forming the basis of ‘Brand You - the sector/topic expert.’
Thought leadership development:
Identifying the pain points, challenges, needs and wants of your target audience and building on your area of expertise to create content that is contextual, relevant, meaningful, and valuable to your audience with articles, posts, speeches, videos, and scripts.
Media training:
Develop the skills that will help you control your interviews, navigate difficult questions, build on-camera and on-microphone confidence, and bring the conversation back to your key messages if you go off track.
Proactive media outreach:
Identifying the media outlets with the greatest potential to get you in front of more of the right people, develop your pitching style and approach, positioning you as a true sector leader for expert insights and quotes, and securing editorial interviews and high-level ghostwritten op-eds in high-profile publications.