60 second PR: Are you pitching the right media?

We all want the prestige of a Financial Times headline or a BBC interview. But for most MarComs teams, obsessing over 'top-tier' outlets is often a waste of time... and budget.

Recent data shows that 1 in 4 press releases are sent to the same handful of national media giants. We love the ambition - reach for the stars, 'n all that. But, unless you’re a known name in your space or have a story likely to truly 'wow' audiences, these hits are rare and even harder to repeat.

Here's our take: Stop pitching the outlets you fancy and start pitching where your audience actually hangs out.

Niche, trade, and regional media may lack the 'glamour, but they offer:

• Higher relevance conversion: You’re speaking directly to a qualified audience.

• Consistency: A steady flow of targeted coverage beats a one-off national 'vanity' hit.

• Trust: Being seen as an expert in your specific sector builds more authority than a fleeting mention in a broadsheet.

Reach beats volume. Pitch for ROI, not ego.

Would now be a good time to speak about the media you are currently focusing your PR outreach efforts on? I’d be glad to book a 15 minute free call with you and give you a steer on how to identify the right media outlets for your business.

Email me on paul@marcomspeople.com