When a company relies on an PR external agency for any period of time, all the proprietary knowledge - media contacts, successful pitch angles, campaign mechanics - sits with them, not you. So, if you opt to bring the PR function in-house, that knowledge is all but lost.

This is where we come in.

The MarComs People PR Training & Coaching service transforms your in-house team of marketers from having limited or no practical PR experience into skilled, knowledgeable, and competent PR executives.

Our team of current PR agency practitioners know how to make a story interesting to the media and cut through the noise. That’s because we’re still pitching our clients’ stories every day.

We empower and enable your people to do the same by sharing our knowledge and insights with them. In doing so, your in-house team will enhance their PR understanding, skills and abilities and become fully equipped to create PR stories that get your business noticed by the media.

From securing local, trade, or national media coverage to generating opportunities for your people to speak at key industry and influential events, our training and coaching will help you to achieve results that drive growth and protect your reputation.

programme overview:

• Understanding today’s media:

  How the media landscape has evolved since the start of the decade, and where opportunities for coverage can be found today.

• Pitching the media:

  Knowing how to ‘sell’ a story to the media is critical both in terms of increasing your chances of success and saving you valuable time.

• Knowing what makes a ‘story’:

  Developing your people’s ability to have a PR agency mindset and look objectively at what is newsworthy and what isn’t.

• Unearthing ‘hidden’ stories:

  Teaching your people to identify the stories within your business that already exist but you didn’t realise were there.

• Tapping into trending stories:

  Helping your teams to spot opportunities to secure media coverage that can come from topical stories already making the news.

• ‘Live’ project guidance:

  Working with your people to develop new ideas for media stories and support them on those already planned.

• Project feedback:

  Fast, visual, step-by-step feedback videos on current PR projects that your team is working on or developing.

• Fortnightly Teams calls:

  Encouraging teams to think about PR in ways that create a wider range of potential media opportunities for them to explore and execute.

  Embracing the power of data:

  Develop your teams’ skills in turning raw data into compelling content that resonates with target audiences and gains traction.

• Market intelligence and trends analysis:

  Arming your teams with monthly insights on media trends, AI in PR, and evolving best practices.

• ADDED VALUE:

  Quarterly reviews or ‘PR health checks’ to keep people’s skills sharp

The goal is to build an internal capability with the same mindset as a top PR agency so as to maximise your internal resources and eliminate the need to rely on the services of a retained external PR agency:

Build your team’s PR confidence and abilities.

Enhance perception and awareness of your business.

Build trust as a primary go-to provider in your space.