case study: turning a locally strong personal brand into a nationally recognised one
How our personal branding strategy turned this female entrepreneur from a local ‘name’ into a multi-award-winning business leader with a national media profile and a business that then scaled from £3 million to £4 million.
In this case study, we share not just the steps we took to transform the personal brand of this business leader but also the impact this had on the bottom line of the organisation.
did you know?
50% of how your customers view your business is based on the strength of your personal brand as its key person!
(Source: Harvard Business Review)Before we begin... what is a ‘personal brand’?
Simply put, your personal brand is the perception you create of yourself for the people who matter most to you in business - your customers/clients, employees, prospects, future talent, shareholders, investors, potential buyers, and... the media.
Personal branding does not just ‘happen’ - it is a deliberate act designed to make you stand out and open you up to new opportunities over a sustained period of time.
Personal brand strategy we deployed
Enhanced social media profiles
Developed regular thought leadership content focusing on key issues affecting her sector and customers
Targeted regional, trade, national, and consumer media outlets for commentary, insights, authored articles, profile pieces, and interviews
Identified relevant trade, business, and female entrepreneurship awards
Impact this strategy had (media)
100+ pieces of media coverage, including:
BBC One
BBC ‘CEO Secrets’ interview
Management Today
The Times
Insider
Business Leader
Full page profile in The Mirror
Full page interview with The Express
Live TV interview on Channel 4’s Steph’s Packed Lunch
Impact this strategy had (business)
Revenues increased from £2.9 million to £4.5 million in 18 months (+55%) - the fastest rate of growth for the business in 15 years
The business doubled the number of new jobs it predicted would be created
Multiple award wins, including Business Leader of the Year and Inspirational Woman of the Year
The bottom line
A CEO’s, Founder’s, MD’s personal brand is not just a PR asset - it is a strategic business driver that influences:
Customer/client trust and buying decisions
Investor confidence and share price
Talent recruitment and retention
Overall organisational reputation and revenue growth
MarComs People’s truly unique Executive Visibility & Personal Brand PR is the only personal branding service that maximises your presence, profile, and reach across social media, SEO, AI platforms such ChatGPT and Claude, and the media.
Take a look and see how our 12-month personal branding development programme can transform your profile from where it is currently to where you ideally want it to be. Go to our dedicated page for information or email Paul MacKenzie-Cummins to talk through your options: paul@marcomspeople.com